Cover Story

Odom's Odyssey

From row crop farmer to azalea developer, Country Pines Nursery owner Richard Odom achieves business longevity through effective management and marketing.

Features

CEU Series: Learn Label Language

Proper pesticide use begins with comprehending the content of the label.

New Caladium Cultivars

A trio of new caladium varieties offers improved options for growers and landscapers.

Plug Into Profits

Landscapers can expand their business by offering night lighting services.

Hydrangea Selections For The Deep South

A University of Georgia study evaluates cultivars for landscape growth and resistance to Cercospora leaf spot and powdery mildew.

Edible Ornamental

The Florida cranberry plant can be used in the garden and the kitchen.

Powerful Proteins

Understanding how proteins function in Swedish ivy could lead to longer-lasting plants.

Tread On Me

Looking for groundcovers that can tolerate foot traffic? Plant these selections.

One Fine Vine

Easy to grow and versatile in the landscape, Asian jasmine makes a great groundcover.

Painless Promotion

Ball Seed's new EasyScape program is good for the earth and good for business.

From Selling To Serving

Find growth opportunities by investing in the success of your customers.

Room For Improvement

Landscapers can learn a lesson or two on marketing from other types of businesses.

Columns

Tacy's Bloom Room Blog By Tacy Callies

Marketing Matters

Talking Dirt By Alan Shapiro

Marketing More Like Retailers

General Viewpoints By Allen D. Owings

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